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CloseOver the last few years, brands have adopted people-based marketing strategies to power successful campaigns and drive real results. So where does this leave publishers? How can they use people-based marketing to work more closely with advertisers and deliver value to their readers, listeners and viewers? Join this session to understand how advertisers are activating their own first-party data, and what this means for publishers, now and after the cookie. How are tech solutions driving better outcomes for advertisers, publishers and consumers alike?
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