People-based marketing: The missed opportunity for publishers

People-based marketing: The missed opportunity for publishers

Over the last few years, brands have adopted people-based marketing strategies to power successful campaigns and drive real results. So where does this leave publishers? How can they use people-based marketing to work more closely with advertisers and deliver value to their readers, listeners and viewers? Join this session to understand how advertisers are activating their own first-party data, and what this means for publishers, now and after the cookie. How are tech solutions driving better outcomes for advertisers, publishers and consumers alike?

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A week’s exploration and showcase of how publishers can grow their businesses through the creative and effective application of tech solutions. Taking place over four days, the AOP’s Publishing Tech Talk event will cut through the plethora of general media and advertising tech solutions to focus on the tools and technologies that are designed specifically to support publishers. Everything about the week is designed to give publishers the information download that they need in a time-effective way – the agenda will be set by our publisher advisory board, asking the right questions to direct the conversation towards solutions and implementable ideas.