Over the last few years, brands have adopted people-based marketing strategies to power successful campaigns and drive real results. So where does this leave publishers? How can they use people-based marketing to work more closely with advertisers and deliver value to their readers, listeners and viewers? Join this session to understand how advertisers are activating their own first-party data, and what this means for publishers, now and after the cookie. How are tech solutions driving better outcomes for advertisers, publishers and consumers alike?
Christian Carlsson Head of Solutions & Platforms LiveRamp