Navigating the Programmatic Privacy Shift

Navigating the Programmatic Privacy Shift

The reality of the privacy landscape today is that third-party cookies are already gone, removed from most browser environments, even if they have been given a stay of execution until 2023 by Google. The shift in programmatic privacy has put publishers in a privileged position, uniquely placed to help advertisers achieve relevance for the end consumer via their most valuable asset; first-party data. 

But beyond privacy, it is important that publishers think through the best way to work with marketers to monetize their assets, creating a robust data strategy that will set themselves, and their buyers up for success in the years to come. Join this session to hear how some of the most ambitious and forward-thinking publishers across Europe are driving innovations to their data strategy.

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A week’s exploration and showcase of how publishers can grow their businesses through the creative and effective application of tech solutions. Taking place over four days, the AOP’s Publishing Tech Talk event will cut through the plethora of general media and advertising tech solutions to focus on the tools and technologies that are designed specifically to support publishers. Everything about the week is designed to give publishers the information download that they need in a time-effective way – the agenda will be set by our publisher advisory board, asking the right questions to direct the conversation towards solutions and implementable ideas.