The reality of the privacy landscape today is that third-party cookies are already gone, removed from most browser environments, even if they have been given a stay of execution until 2023 by Google. The shift in programmatic privacy has put publishers in a privileged position, uniquely placed to help advertisers achieve relevance for the end consumer via their most valuable asset; first-party data.
But beyond privacy, it is important that publishers think through the best way to work with marketers to monetize their assets, creating a robust data strategy that will set themselves, and their buyers up for success in the years to come. Join this session to hear how some of the most ambitious and forward-thinking publishers across Europe are driving innovations to their data strategy.
Harvin GuptaSenior Director Solutions Engineering Xandr
Dora Michail-Clendinnen Chief Strategy Officer The Ozone Project
Thomas Lue Lytzen Director of Ad Sales & Tech Ekstra Bladet (JP Politikens Hus group)